Broadband access a top priority when booking holiday park

Key Highlights:

·       59% of people said that suitable internet facilities are a top priority when it comes to booking a stay in a caravan or holiday park

·       83% would pay more to stay in a caravan or holiday park with a strong internet connection

·       61% of Brits would pay up to £10 a night extra to stay at a site with fast and stable connection

·       42% of people would choose a site with reliable internet over one without

A stay in a holiday or caravan park is part of the quintessential British experience – but it could become a thing of the past if guests can’t stay connected. 

Access to reliable broadband was the top consideration for holidaymakers when looking for a caravan or holiday park to stay in, according to a Voneus survey carried out in 2022.

The market research found 59% of trip-makers look for sites with suitable internet as a top priority when selecting a caravan or holiday park for trips away.

The survey of 3,000 holiday-goers who had visited a caravan or holiday park in the UK within the last five years named reliable broadband as more of a priority than site location (57%) and cost (49%). 

Additionally, 42% of those surveyed had opted for a certain site over another when booking a holiday purely because of the availability and access to the internet.

Despite being on holiday, the data revealed working remotely, streaming TV & films, and gaming, are some of the main reasons people look to jump on the Wi-Fi.

As a result, access to connections with strong download and upload speeds became more important, with 91% of those surveyed considering broadband connections when looking for places to stay more than they did 15 years ago.

And it’s not just adults considering their connections when planning a place to stay: 43% of parents said they had had requests from their children to stay at a park with a reliable broadband connection.

For caravan and holiday park owners, the demand for sufficient internet access on holidays could also translate to a boost in income, with 83% of guests saying they would pay additional costs to stay in a site with a strong connection. 

Figures revealed 61% of people would pay up to £10 per night on top for access.

Francesca Lee, Chief Commercial Officer at Voneus, said: “This market research paints a fascinating picture into the mindset of the modern caravan and holiday park guest and where current priorities lie. 

“By failing to invest properly in this vital utility and not having sufficient broadband capabilities in place, park operators could be significantly missing out on bringing visitors through the gates during the busiest times of the year.

“As early planning begins for this year’s summer rush, park owners can take a massive step forward by showcasing they are a modern and forward-thinking site by pushing broadband to the top of the upgrade list.”

Want to bring your holiday park up to speed? See how we can help here.