Better broadband for rural life and work

Living in the countryside brings a quality of life you can’t find anywhere else; space, community, and a closer connection to nature. But rural life also brings challenges: staying safe, feeling connected, keeping businesses running, and making sure families and neighbours have the same opportunities as those in the city.

Now, with better broadband, everything changes. For communities across North Yorkshire, such as Masham and Bedale, it’s not just about faster speeds. It’s about making life easier, safer, and more rewarding - at home and at work.

Peace of mind for your home and business

Security is a top concern in rural areas. Whether it’s protecting your home, your workshop, or your stock, relying on locks and lights isn’t enough.

With reliable broadband, you can install smart security systems that give you real-time alerts and high-definition video straight to your phone. It’s 24/7 peace of mind, wherever you are, at work, on holiday, or simply out for the day.

Staying close, even at a distance

Country life can sometimes feel cut off. Long distances between neighbours, family, and friends mean it’s easy to feel isolated.

Broadband keeps you connected. A video call with children at university, checking in with family abroad, or joining a community meeting online, it all helps you stay close. For families, streaming films or helping kids with schoolwork becomes effortless. For older residents, it’s a lifeline that brings the world to their doorstep.

Smarter living, smarter working

Broadband isn’t just about browsing, it’s about unlocking opportunities.

• Working from home: Take part in online meetings without freezing screens. Run your business with the same reliability as if you were in the city.

• Education for every age: From children learning online to adults picking up new skills, broadband levels the playing field for rural families.

• Everyday convenience: From online shopping to banking and booking appointments, faster broadband saves time and hassle.

• AI tools for better decisions: From weather apps that predict local conditions to smart heating systems that cut bills, AI-driven tools are becoming everyday essentials. For farmers and landowners, advanced platforms can even analyse soil and crop health to boost yields and reduce waste.

Growing local economies

Broadband isn’t just helping homes, it’s helping rural businesses thrive.

Local shops, cafés, tradespeople, and B&Bs can reach new customers online, take bookings instantly, and offer card payments with confidence. Artists and makers can sell directly nationwide. Farmers can market their produce without relying on middlemen. Reliable broadband opens the door to wider markets and stronger local economies.

Thriving together

Rural life has always been about resilience and community. Now, with better broadband, homes and businesses are more secure, more connected, and more resilient than ever.

You keep the lifestyle you love, and gain the digital tools that make it easier, safer, and more rewarding.

Join the switch to better broadband and see what’s possible for your home, your business, and your community.

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